Scine was contacted by Thrillist.com to create a unique Flash based ad campaign for the new MINI Cooper S Clubman and were charged with making a simple image of a car follow the user’s mouse around the screen.

We decided that was just not going to be enough, using a combination of Javascript and Flash we came up with a nifty Flash car driving around the screen chasing the user’s mouse. The entire package is very tight, usable, and fun for the end users which is how it should be.
Users choose from a variety of MINI Clubman cars and drive them all around the site.

Update: 03.06.08: It Looks like people are responding well to the campaign, check out this review from innonate.com. They’ve even posted a screencast to YouTube of a test drive!

Link: http://thrillist.scine.com/ (local testbed for the project)

Detail showing the main car selection interface

Choose your car and drive!

Detail showing how the cars show up on screen

This entry was posted on Saturday, February 16th, 2008 at 12:00 pm and is filed under Featured Work, Archive. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.